Campaigns &
Interim Support
Client
Quentin Blake Centre for Illustration
Year
2022 - 2023
I managed the Quentin Blake Centre for Illustration’s paid and owned digital marketing channels during a six-month period of staff shortfall.
I also delivered the organisation’s end-of-year fundraising campaign for 2022, coinciding with Sir Quentin Blake’s 90th birthday, as well as paid and owned content for their ‘90 Candles’ campaign.
I worked across:
Social media content, copy and strategy
E-newsletters
Paid ads
Blog posts
300k+
Impressions
The Numbers
£340k raised
Quentin Blake’s birthday auction raised +£100K as compared to the previous year. We also saw a direct link between donations, social posts and newsletters.
+600
Followers
Sold out
Events programme
“...Tara significantly increased our social media engagement, sold out paid for ticketed events and built reach for a fundraising campaign that brought together 90 illustrators to celebrate the 90th birthday of Quentin Blake. Tara is reliable and methodical, as well as being able to adapt her approach to changing circumstances. We loved working with Tara and would recommend her to anyone looking for creative and effective digital communications.”
Olivia Ahmed, Artistic Director at the Quentin Blake Centre for Illustration